This book is brilliant, and well worth studying.” Marketing Business, January 2003 Your business faces a challenge. The usual management suspects lock themselves in a meeting room and frantically create a plan. The plan is, of course, secret. They try to do everything themselves. They fail. Meanwhile, everybody else sits around waiting to have the problem solved for them by the heroic managers. They don’t get the full picture; they don’t buy into the plans. Recognize these symptoms? It’s the responsibility virus at work.